WALK ON THE WINNING SIDE

We go on vacation to escape. To feel alive again. To indulge. To reconnect. And, above all else, to experience winning moments. With this campaign we went with fun, punchy headlines that play off the term “Take a walk on the wild side.”—the “walk” part of this phrase, of course, tying back to the RiverWALK. The result is a carefree “Margaritaville meets Laughlin” vibe that portrays their properties as the fun, cool and laid-back place to stay.