Stealing your sisters face wash isn't going to cut it anymore. 

package design 

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Microsite landing

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Surprise, surprise, I'm no tech wiz. The microsite's landing page will essentially be 3 mirrors reflecting the consumer (everyone's vain people will love this). The idea is each category has it's own sticky note from "sis" telling their brother they should buy their own face wash, start moisturizing, or take care of their grooming habits

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